Ecommerce accessibility or Online retail accessibility is important not only from legal perspective but from an enhanced user-experience and business perspective too. Time to prioritize accessibility in ecommerce – an accessible online store ensures a better digital presence and expands your reach to new markets.
Understanding the Accessibility Gap
Today, online retail has transformed the way we shop, offering unparalleled convenience and access to a vast array of products and services with just a few clicks. From household basic essentials to luxury items, ecommerce platforms have become a cornerstone of modern consumerism, allowing people to browse, compare, and purchase goods from the comfort of their own house.
However, amidst this virtual marketplace, there exists a significant challenge: ensuring that online shopping experiences are accessible to all.
Are you an E-Commerce business striving to enhance your online presence and reach a wider audience? BarrierBreak empowers retail businesses to enhance their online presence through accessibility audit and remediation services.
Rise of Ecommerce and the Urgency for Accessibility
Platforms like WordPress, Shopify, Wix, Magento, Etsy have witnessed exponential growth in ecommerce. Ensuring accessibility has become crucial for these platforms to cater to a diverse range of users effectively. This surge in online retail has underscored the urgent need for accessibility, as more people turn to the internet for their purchasing needs.
USD 8 trillion disposable income in the hands of disabled people and their families, but can they really shop on your online store? Research has demonstrated that none of the world’s top 50 websites meet the digital accessibility guidelines with more than one billion people, or 15% of the global population, reporting a disability affecting their ability to navigate websites.
As ecommerce continues to flourish, addressing accessibility gaps becomes not only a moral imperative but also a strategic necessity for businesses seeking to tap into untapped markets and provide an inclusive shopping experience for all customers.
Why Ecommerce Accessibility Matters?
Here’s what G3ICT has to say, “Committing to inclusive design not only makes a retailer’s website accessible to customers with disabilities, but also creates a shopping environment that is easier for all customers to use. Streamlined designs load quicker.”
- Ecommerce accessibility leads to the removal of barriers to online shopping for people with disabilities and enhances overall user-experience.
- Improving website and mobile applications accessibility is a tangible step towards inclusivity, impacting millions of users.
- Legal requirements mandate compliance with accessibility standards and guidelines including WCAG, ADA to avoid discrimination against persons with disabilities.
- Businesses prioritizing ecommerce accessibility are likely to receive preferential treatment from search engines.
The accessibility of your online retail shop will bring you more customers than any other sector of the economy, which is reason enough for you to take an action now! Improving the accessibility of your websites and mobile applications is a tangible improvement that thousands, even millions, of people will notice. Improving the ecommerce platform that facilitate access to essential goods for people with disabilities can have an immediate positive impact on businesses.
Our Commitment to Accessibility
Our team of highly experienced accessibility testing team at BarrierBreak which include testers with disabilities, ensures accessible ecommerce websites and mobile applications. We ensure that your ecommerce platform is in compliance with the American with Disabilities Act (ADA) and in accordance with the Web Content Accessibility Guidelines (WCAG ) 212/2.1. Write to sales@barrierbreak.com to help us support you.