“What Got Us Here Won't Get Us There.” – Marshall Goldsmith
This is something I have been pondering over the last year. As we inch towards our 20th year of being founded in December 2004, it was important to learn from our past and look to the future to see where we wanted to go.
Our journey has been one where we have had to pivot at different stages.
Today, we’re launching a new logo! We loved our old logo, but it is time to move with the times.
“Advancing the digital landscape to enable the experience for people with disabilities.” – Our Vision
We wanted to see how we wanted to portray inclusion and digital. In short how would we portray our vision!
The Concept - Equal To
While diving into why we do what we do, we realized that the core of BarrierBreak’s existence was to ensure that digital products & solutions are accessible and inclusive to people with disabilities.
We present the BarrierBreak Logo!
Let’s walk you through how we conceived the logo:
- People with diverse needs are signified by circles of different sizes and colours
- Forming a filled circle – shows how people with diverse needs are included in society
- == or Two equal to signifies advancing equality in the digital products and solutions
- == or Two equal propels and moves in a flow to show how we at BarrierBreak support organizations in their journey of implementing accessibility.
- Thereby, creating a limitless future for people with disabilities.
The Way Forward
As we move ahead, we are committed to supporting our customers to build inclusion in digital whilst improving the experience for people with disabilities.
As an organization, we walk the talk on inclusion!
Come and partner with us on this journey of accessibility and inclusion!