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How would inclusive design help your organisation?

21 October, 2020 by Tanvi Dalvi

a group of people sitting around a table working on laptop

Limited awareness of people has constrained the use of the term inclusion majorly with respect to culture, education and politics.  This has often led to the neglection of the importance of this term relating to the usability of many products and services for people with disabilities.  

Inclusive design requires a change in the usual pattern of thinking. It therefore widens and ensures the reach and accessibility of mainstream products and services to a vast majority of the population without the need for special adaptations.  

About 15% of the world’s population lives with some form of disability according to the World Health OrganisationIn India, according to census 2011, around 2. 68 Cr of the population i.e. around 2.21% of the population has some of the other kind of disability

These disabilities include: 

  • People with some form of physical disability– Upper limbs, lower limbs or both 
  • People with visual impairment– Low vision or totally blind 
  • People with hearing impairment– Hard of hearing or deaf 
  • People with speech impairment 
  • People with cognitive impairment– Mild, moderate or severe. 

Along with this, there are other groups of people who do not directly fall into these categories but should be considered.  

  • Elderly– Longer life expectancies and an aging population mean there will be more users with some impairments. 
  • People with temporary disabilities– A person with a muscle pull, fractured arm etc. 

The problem: 

  • Inclusive design is either often neglected or seen as an add-on, like an afterthought.  
  • There’s a general lack of understanding and considering these user groups.  
  • There’s a lack of understanding about how to design for inclusivity and the benefits it brings. 

Why invest in Inclusive Design? 

Inclusive design increases user acquisition and retention.

Inclusively designed products and services are good and accessible for all. With a growing population and longer life expectancies leading to an aging population, there will be more users with some or the other kind of impairments in the future. Designing inclusively creates better solutions and experiences for all. Not designing products and services inclusively would only mean losing out to a large and increasing market segment. 

Inclusive design has been practiced since a long time, but it has not yet been adopted by all.  A good example of a company which started designing with an inclusive approach was OXO good grips. A range of easy to use kitchen utensils. With their brilliant market research, packaging and marketing strategies, they were able to tap into the kitchen market to emerge as one of the best products.

Inclusive design means more profit

Imagine a product or service not being usable enough for any or multiple of these user groups. That would be a large amount of probable spending one would miss out on if they don’t design inclusively.

There’s an upfront cost but you’ll make a return on your investment.
While we may agree that designing inclusively does come with a good cost, but a company investing in good and inclusive design will in no time cover their costs and make a return on the initial investment. Not only would a not -so- useable design cost a lot of money to the company in terms of exchange and warranty but might also cause damage to the brand and goodwill. 

People are united by design

Inclusive design offers a great opportunity to bring people together. Creating and designing user friendly products and services which everyone can use, regardless of their abilities, unites people by design. It creates a sense of belonging. 

Why choose BarrierBreak 

  1. Digital accessibility company with accessibility in out DNA! With inclusive culture being a big part of our company, our team comprises of individuals who can empathize with the disabled users. 
  2. We understand users. We understand the different user groups and the challenges and limitations they face. 
  3. It is not enough to just read about disabilities and design for to fully understand the diversity of users The designers at BarrierBreak work along with our accessibility experts that include people with disability and user groups to bring the most effective digital solutions and plan to do the same for products as well. 

Get in touch with our accessibility experts today. Write to us sales@barrierbreak.com 

 

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